The Developers will only be selling something what he has or products he can offer as a company. His guidance will be biased it will be more toward selling something rather than consulting mechanism. When you go to a broker or consultant or a channel partner they can guide you and understand what exactly your requirement is, your family structure what exactly you are looking at, and your budget constraint, and a channel partner can show you 5, 10 or 20 other options and take you to the right product and the best thing is that a channel partner can negotiate on behalf of the customer with the developer what definitely a consumer or customer can not do directly with the developer.
How to Choose the Right Channel Partner/Realtor?
This is the misconception that taking property directly from the developer will save you money even if a consultant is charging a commission from the developer eventually the consumer or customer will be benefited because the negotiated price will definitely be much better than what you would directly do with the developer.